Visit Nepal 2011

Visit Nepal 2011 : 

Visit Nepal 2011 Product Innovation Charter Represent by: Narayan Bharadhwaj MBA student Apex college,Kahmandu, Nepal

Background : 

Nepal as a nation has resolved by tourism industry. Tourism in Nepal, is the most important sector of the economy after agriculture, Contributes significantly to uplifting the quality of life of the people, As a socio-economic activity, tourism touches the life of every Nepali citizen in one way or another. Background

Background : 

"Visit Nepal' 2011" is today a policy priority for Nepal, to uplift the quality of products and services offered to our visitors. Through this effort, Nepal achieve higher yields from tourism,improve its infrastructure, address issues of environmental degradation and seeks to have more quality visitors. sensitive to preserving the destination's natural and cultural heritage will pay the right price for right value. Background

Background : 

It is not just a year when Nepal will have festivities, invite you to visit us and have new products on offer. we deliver quality in our products , excellence in service, fully involve all our citizens in tourism and obtain the most yield from it to benefit our country, our people, our business partners and our visitors. Background

THEME AND SLOGAN : 

THEME "Visit Nepal ‘2011“ A sustainable habitat through sustainable tourism. Marketing slogans "Visit Nepal; ‘2011" - A WORLD OF ITS OWN". THEME AND SLOGAN

THEME AND SLOGAN : 

There is a 'world' in Nepal that you need to discover or further explore for yourself. We remind you that our natural resources are unique and that ours is a living heritage. We remind you that our people are friendly and hospitable and our product range is diverse. We invite you to visit us to discover or explore the unique 'world' out here THEME AND SLOGAN

SPECIFIC OBJECTIVESS : 

The objectives we need to achieve are: Increase the number of visitor arrivals and lengthen the duration of their stay Enhance the image of Nepal by repositioning it as a unique visitor destination Improve and develop diverse eco-friendly and value based tourism products SPECIFIC OBJECTIVESS

SPECIFIC OBJECTIVESS : 

Create intense awareness-of the benefits of tourism Establish measures to ensure regional development through tourism and Provide an impetus to improve and develop infrastructure and effectively deal with environmental issues. SPECIFIC OBJECTIVESS

SPECIFIC OBJECTIVESS : 

A lot of work is already being done in Nepal by the government, the tourism industry and all other related sectors to achieve these objectives. A lot snore will be done between now and 2011. The success of our efforts, will depend greatly on your support to our efforts. SPECIFIC OBJECTIVESS

ACTIVITIES FOCUS : 

The three major activity areas for "Visit Nepal Year 2011 are: Infrastructure improvement/development and community involvement initiatives. ACTIVITIES FOCUS

ACTIVITIES FOCUS : 

Product enhancement, new product development and staging special events and activities International publicity and promotion. ACTIVITIES FOCUS

Guidelines HOW DO WE ACHIEVE THEM? : 

Through our activities : We plan to position Nepal as a quality destination. We shall motivate, train and retrain our workforce to offer the best in service. We shall ensure community participation through understanding and involvement. Guidelines HOW DO WE ACHIEVE THEM?

Guidelines HOW DO WE ACHIEVE THEM? : 

We shall enhance our tourism products and add new and exciting product itineraries for you to select from. We shall ensure that your stay in Nepal can be extended further by offering exciting new events and activities. Guidelines HOW DO WE ACHIEVE THEM?

Guidelines HOW DO WE ACHIEVE THEM? : 

We shall work together and mobilize everyone in our efforts. We shall reach out to all our friends abroad and give you the message of the rejuvenation of Nepal's tourism industry. We invite you and request you to invite your friends or clients to visit Nepal to discover this 'world of its own'. Guidelines HOW DO WE ACHIEVE THEM?

Guidelines HOW DO WE ACHIEVE THEM? : 

We request you to use the 'Visit Nepal '98' logo and slogan on all your Nepal related publications and communications. We invite you to join us and speak with a single voice to let the world know that there is a world out here for them to explore. We shall together provide the leadership. Guidelines HOW DO WE ACHIEVE THEM?